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year
2021
project
Brand Experience
role
Creative Lead
Cerveza Presidente
(KPI Agency)
CLIENT
Is a spot at the Quisqueya Stadium in Santo Domingo, Dominican Republic, where the brand "Cerveza Presidente" invite his most loyal clients to enjoy the baseball local games and connect with the brand (The free beers is the no.1 attraction)
fan zone presidente
Create interactive experiences in the Fan Zone Presidente spot that guests can enjoy and connect with the brand.
request
check-in app
We proposed the creation of an app where the welcome staff can check in all the guests at the door of the Fan Zone with the name and invitation sended before the game.
The mascosts of each baseball teams went to the spot and spent time with the guests.
chill out
with mascots
We create beer cocktails with the help of a mixologist, inspired in each baseball team on the game.
special drinks
exclusive
merchandise
Guests had the opportunity to personalize baseball balls and shirts with their name.
show moment presidente
We had the opportunity to create the Presidente show moment during halftime of the final game, where Jandy Ventura and a group of talented dancers were the protagonists of the show, with Jandy performing live accompanied by special effects like fire.
During this Halftime Show Moment, we ignited the energy of the entire stadium — getting thousands of fans on their feet chanting “Pelotero hasta la tambora” in unison. Together, they performed a simple, heartfelt movement — touching their chests to the rhythm of live tamboras placed among the crowd — creating an unforgettable, emotional connection between music, sport, and national pride.
credits
Laura Lopez (Creative Director)
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