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year
2024
project
Branding
Mi Tienda Foodmarket
CLIENT
BRAND
A fresh food market celebrating Latin flavors. The brand reflects authenticity, tradition, and a sense of community.
CONCEPT
Inspired by typical Latin American produce, the visuals highlight cultural roots and the everyday love for native ingredients.
COLORS
A palette of vibrant greens, orange, and browns — symbolizing freshness, nature, and warmth — designed to capture the store’s energy and flavor.
ISO
TYPE
The isotype symbolizes the deep-rooted affection Latinos hold for their heritage. Shaped as a handwritten heart, it visually represents the connection to their origins — a love for tradition, family, and the organic foods that embody home.
logoTYPE
The logotype blends warmth, tradition, and modernity through a sans-serif typeface that evokes home cooking and trust. It creates a welcoming atmosphere that reflects heritage and highlights authentic, high-quality Latin American products.
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